UPS forms green alliance with Live Nation Entertainment
As well as being the exclusive global package, shipping and logistics sponsor of Live Nation Entertainment and select Live Nation Entertainment tours and venues, UPS will also serve as Live Nation’s Official Sustainability Partner, with both parties collaborating to reduce waste and use more efficient products and services across all Live Nation’s tours and venues.
As part of the alliance, UPS is also launching a new sustainability program – created exclusively for the live music industry – to help eco-conscious music artists reduce the CO2 output generated by the transport of their concert tours.
UPS will provide participating artists with an accurate, verified measurement of their existing transportation carbon footprint; develop customised plans that leverage UPS’s integrated, multi-modal network to reduce emissions, then mitigate any remaining CO2 output by purchasing and retiring certified carbon offsets.
According to UPS vice president of sponsorship & events, Ron Rogowski, managing the logistics of a concert tour is not unlike what UPS does for other high-stakes customers, such as the healthcare and hi-tech industries and the London 2012 Olympic and Paralympic Games.
Live Nation Entertainment comprises four companies: Ticketmaster, Front Line Management Group, Live Nation Network and Live Nation Concerts – which produces more than 20,000 shows a year for more than 2,000 artists around the world.
Quelle: eyefortransport
Portal: www.logistik-express.com
